The Bel Air History

Bel Air’s founders Todd Morgan, Reed Halladay and Darell Krasnoff are widely respected in the investment community. While at Goldman Sachs & Co the three were leaders in Wall Street’s transition from brokerage to discretionary fee-based client services. Since founding Bel Air over a decade ago, the Firm has added significant professional talent and continues to use their expertise in the delivery of Bel Air’s premier client service model.

Founded in 1997 as an independent wealth management firm, catering exclusively to the needs of high net worth clients, the firm sold a majority interest to State Street in 2001, with the intent to expand their business nationally, as well as internationally. Subsequently, as State Street’s strategic direction shifted, the partners of Bel Air re-purchased State Street’s equity in 2006 and continued as an independent firm.

The experience of starting a business, successfully operating a business, selling their own business, and then buying their business back translates into a deeper understanding of their clients’ financial ventures and goals and a greater empathy as to the risks and rewards of investing.