Bel Air Investment Advisors partnered with art experts from Sotheby's for a preview tour of Frieze Los Angeles. Guests discussed trends in the marketplace and strategies for navigating art fairs as a whole for the new collector. The inaugural edition of Frieze Los Angeles brings together 70 of the most significant and forward-thinking contemporary galleries from across the city and around the world, alongside a curated program of talks, site-specific artists’ projects and film.
Bel Air guests visited the Los Angeles debut of this important fair before the general weekend opening and explored a city-within-a-city on the New York Street movie set of Paramount Pictures Studios’ backlot. The tour previewed the immersive artist projects and films, alongside pop-ups from creative enterprises, non-profits, magazines, restaurants and bars. The exhibit activates the cinematic setting, in buildings, streets, and interior spaces that have been captured countless times in films, photographs, and television shows.
The exclusive session was part of Bel Air’s ongoing Conversations series for its clients that works to connect clients with unique and memorable events that celebrate culture, arts, business, lifestyle, and more.